Over the past few decades, technology has grown at an exponential rate providing modern society with many of it’s creature comforts. There are purpose-built solutions that span the entire client lifecycle, from business development to client service and internal processes. Modern technology has enabled monitoring of large populations of live cells over extended time periods in experimental settings.
More recently, modern works of science fiction such as those by Philip K. Dick and William Gibson and films such as Blade Runner and Ghost in the Shell project highly ambivalent or cautionary attitudes toward technology’s impact on human society and identity.
The aim of this paper is to provide an overview of the key challenges generated by technological innovations and to identify the opportunities for marketing in light of the new communication and information technologies so that quantifiable benefits can be gained.
For buying a mobile phone there cannot be a …